Lighting design for Samsungs IFA booth

At IFA 2015 in Berlin, Samsung occupied the entire Citycube with its 6,500-square-meter exhibition booth. Once again, COLD provided the lighting design for Samsung’s entire exhibition presence. At the center of this year’s booth was the “IoT Circle,” featuring exhibits on the Internet of Things. This was followed by Samsung Electronics’ key themes, presented in […]

Lighting design for Samsungs MWC booth

COLD once again provided the lighting design for Samsung’s exhibition booth at MWC 2015. Working against an extremely tight deadline, we were responsible for the lighting concept and its on-site implementation in Barcelona. This time, Samsung presented itself with a booth design that was closed off to the outside. Visitors could not see the highlights […]

Lighting design for Samsungs IFA booth

IFA 2014 has kicked off, and Samsung is breaking new ground this year. For the first time, the new Citycube is available at the exhibition grounds, and Samsung has booked the entire space as exhibition area. Instead of being spread across 3 to 4 booths and halls as in previous years, Samsung presented its complete […]

Lighting design for Samsung booth at MWC

The Mobile World Congress 2014 has come to a close. For this year’s event, COLD once again created the lighting design for the Samsung booth at the MWC. A distinctive design feature was the use of semi-transparent wall surfaces, which were animated using LED strips and, to enhance their visual impact from a distance, were […]

Lighting design for Samsung’s IFA booth

At IFA 2013, Samsung will be showcasing its products in Hall 20 on 4,500 square meters of exhibition space. A defining feature of this year’s booth design is the side walls, which consist of multiple layers of fabric and are illuminated from the front and back with animated color effects. In addition, LED strips are […]

Lighting design for Samsung at IFA Berlin

COLD was comissionned for the lighting design at Samsung’s booth at the International Radio Exhibition in the summer of 2003. The booth covered 6,000 m² spread over two floors. Each product group was grouped together in a “product island.” These were color-coded according to a specified scheme and illuminated accordingly. The entire second floor was […]