Lighting design for Samsungs IFA booth

At IFA 2015 in Berlin, Samsung occupied the entire Citycube with its 6,500-square-meter exhibition booth. Once again, COLD provided the lighting design for Samsung’s entire exhibition presence. At the center of this year’s booth was the “IoT Circle,” featuring exhibits on the Internet of Things. This was followed by Samsung Electronics’ key themes, presented in the four corner sections of the hall. COLD provided the lighting design, oversaw the construction process, and handled the lighting setup for the entire booth on site.