Lighting design for Samsung at IFA Berlin

COLD was comissionned for the lighting design at Samsung’s booth at the International Radio Exhibition in the summer of 2003.

The booth covered 6,000 m² spread over two floors. Each product group was grouped together in a “product island.” These were color-coded according to a specified scheme and illuminated accordingly. The entire second floor was covered by a curved metal mesh. This was then slowly animated with the colors of the individual product lines. Inside the booth, there was also a show stage featuring a wide variety of performances and product presentations. In the basement, individual enclosed experience rooms were created where guests could experience the products in their typical environments. Extensive office space for employees was set up in the adjacent areas of the booth. COLD was responsible for the entire lighting concept of the trade show presentation.