Lighting design for the VW T-Cross Weltpremiere

World premieres in Amsterdam, Shanghai, and São Paulo: With the new T-Cross, Volkswagen is introducing its first compact SUV, thereby consistently continuing the offensive it launched in 2015. The all-new model will win over markets on three continents with a combination of everyday practicality, versatility, connectivity, fuel efficiency, and outstanding design. In doing so, it sets new standards in its class. This urban crossover model thus presents itself as the ideal companion for everyday life and beyond.

For the world premiere on October 25, 2018, COLD was responsible for the lighting design, DoP, operating and on-site implementation in the Sugar City event location in Amsterdam.