Lighting design for Samsung’s IFA booth

At IFA 2013, Samsung will be showcasing its products in Hall 20 on 4,500 square meters of exhibition space. A defining feature of this year’s booth design is the side walls, which consist of multiple layers of fabric and are illuminated from the front and back with animated color effects. In addition, LED strips are mounted in multiple layers one behind the other, which can also be incorporated into the animations. COLD developed the lighting concept, created the lighting design, and was responsible for illuminating the booth and animating the end walls.