Lighting design for Samsungs IFA booth

IFA 2014 has kicked off, and Samsung is breaking new ground this year. For the first time, the new Citycube is available at the exhibition grounds, and Samsung has booked the entire space as exhibition area. Instead of being spread across 3 to 4 booths and halls as in previous years, Samsung presented its complete portfolio in the Consumer Electronics & B2B sectors across 6,500 square meters in a single exhibition hall. COLD once again handled the lighting design for Samsung’s entire trade show presence at this years IFA. We managed the project from start to finish—from the design phase through various test setups and the construction period—and handled the lighting commissioning for the entire booth.