Lighting design for Samsungs MWC booth

COLD once again provided the lighting design for Samsung’s exhibition booth at MWC 2015. Working against an extremely tight deadline, we were responsible for the lighting concept and its on-site implementation in Barcelona. This time, Samsung presented itself with a booth design that was closed off to the outside. Visitors could not see the highlights directly but were guided by a backlit façade through a central aisle into the two main areas of the booth dedicated to phones and tablets. This created a very calm, clean, and sophisticated look for the booth from the outside. Inside, guests were then able to take a detailed look at the 2015 highlights—the Note 4 and the Galaxy 6.