Lighting design for the VW Brandnight

 

The Volkswagen brand continues to vigorously pursue its strategy of strengthening its regional presence worldwide, including in North America: With the world premiere of the new Jetta at the Garden Theatre in Detroit on the eve of the North American International Auto Show (NAIAS), Volkswagen today unveiled the seventh generation of its best-selling volume model in the region. The Jetta’s design is precisely tailored to the preferences of North American customers.

COLD was commissioned to create the lighting design for the event and was responsible on-site for implementing the design, operations, and camera-ready lighting.